New article on a strategy for transition to a Future Guardian economy

I’ve had an article published by Pioneers Post. It’s about a strategy for transforming the business sector by fostering more widespread take-up of the Future Guardian model & it’s adapted from excerpts from my new book, Building Tomorrow: Averting Environmental Crisis With a New Economic System. Here's the link.
 
The Future Guardian model, which is being pioneered by Riversimple, overcomes the primacy of the profit motive for businesses by redefining their purpose so they are run on behalf of all of their stakeholders instead of only their shareholders. It’s a strong model that’s as widely applicable as the current default model of profit maximisation, so it has the potential to create truly transformative systemic change.

But Riversimple is currently a start-up. We need to transform the economy as soon as possible, and if we wait for Riversimple to grow and set an example as a large Future Guardian company before the model spreads across society, it will be too late. So I describe a strategy for spreading the model quickly. It involves a large, well-known company (such as Patagonia) becoming a Future Guardian, and a network organisation (such as B Lab) encouraging and enabling more companies to become Future Guardians and fostering a Future Guardian community.

The article is excerpted from my new book, Building Tomorrow: Averting Environmental Crisis With a New Economic System, which has a chapter on the Future Guardian model. The e-book is half price until 25th April and it’s available here.